16 Nov 5 Easy Steps to Building a Solid Digital Marketing Strategy
Digital marketing strategy, what exactly it is?
You’ve heard about it but perhaps you’re still not sure about how to move forward and get started.
If you’re a marketer, then you know that having a strong digital marketing strategy is essential to your success.
Without one, you’ll find it difficult to reach your target audience and achieve your desired results.
In any case, building a solid digital marketing strategy can be tricky – especially if you’re new to the game.
Why?
It’s because there are so many moving parts and sometimes it’s easy to get overwhelmed.
Don’t worry – we’re here to help.
In this blog post, we’ll show you the importance of a digital marketing strategy and how to build a solid digital marketing strategy in five easy steps.
So whether you’re just starting out or you’re looking to improve your current plan, read on for some helpful tips!
1. Know your audience
First of all, in order to make an awesome marketing strategy, we have to know who we are marketing to.
You can’t make a plan without understanding who your target market is. This includes factors like their age, gender, interests, needs, and especially pain points.
The more specific you can be with identifying your target audience, the better. Once you have a good handle on this information, you can begin to craft a strategy that will speak directly to them.
For example, if you’re marketing to millennials, then you need to be using social media platforms like Snapchat and Instagram.
However, if you’re targeting baby boomers – then Facebook would be a better choice.
What I’m trying to say is … each generation has different preferences when it comes to the type of content they consume and how they like to consume it.
So it’s important that you do your research and understand who you’re marketing to before making any decisions.
2. Identify your goals
Let me put this in perspective.
It’s nice to think about “increasing likes” or “getting more followers”, but you need to see the bigger picture.
Remember: A digital marketing strategy is important because it helps create clarity around what digital marketing activities will help achieve business goals.
It provides guidance on allocating resources to different activities.
Your entire digital marketing plan needs a focused objective to be able to achieve anything.
You have to know WHY you’re doing this in the first place.
Sit down and think about what you want to achieve with your digital marketing strategy.
Your goals could be anything from increasing brand awareness to generating more leads or even making more sales.
Whatever they are, make sure they are SMART goals.
This stands for
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
For example, a specific goal would be “to increase website traffic by 20% in the next three months.”
I’ll expand on this a bit more:
Better… let me ask you: Why is this a smart goal?
This is a smart goal because it’s specific (website traffic), measurable (20%), achievable (in the next three months), relevant (to our business), and time-bound (three months).
Keep your goals in mind as you move on to the next step!
3. Create quality content
I have said it again and again… Content is king.
A successful digital marketing strategy focuses on creating and distributing high-quality content that is relevant to your target audience.
But what does that mean, exactly?
Well, for starters, it means creating content that is interesting, informative, and engaging.
Your content should also be shareable and visually appealing.
Most importantly, though, it should be helpful to your target audience and solve a problem they are facing.
If you can do all of these things, then you’re on the right track!
Your content should be well-written, informative, and engaging. Most importantly, it should be relevant to your target audience.
Keep in mind, that the goal is to provide value and solve problems for your readers. If you can do that, then you’ll be on the right track.
Just focus on creating quality content and the rest will fall into place.
Still with me?
Great!
Now that we’ve covered content, let’s move on to another great tip for building a digital marketing strategy.
4. Analyze and optimise your content to improve results
One of the benefits of a digital marketing strategy is that you can track your progress and performance. “If you can’t measure it, you can’t manage it.”
You can see what’s working and what isn’t, then make the necessary changes to improve your results.
This is why it’s important to set up analytics from the start. By doing this, you’ll be able to see which of your marketing efforts to date are paying off and which ones aren’t.
You can then adjust your strategy accordingly to get the most out of your digital marketing plan.
There are a number of different analytics tools out there, but some of the most popular ones include
- Google Analytics
- Social Media Analytics
- Webmaster Tools
Each platform has its own unique set of features and data that you can track.
Ultimately, they all provide valuable insights that can help you fine-tune your digital marketing strategy for better results.
For example, Google Analytics is a free tool that allows you to track website traffic and see how visitors interact with your site.
The bottom line is that analytics are essential for a successful digital marketing strategy.
So if you haven’t already, be sure to set up analytics
5. Experiment and Measure
The best digital marketing strategy in the world won’t do you any good if you don’t have a framework in place to execute it.
That’s why the process of strategising isn’t just about dreaming up big ideas, but also figuring out what you can realistically accomplish given time and budget constraints.
Of course, that doesn’t mean your strategy has to be boring or unimaginative. Far from it! The best digital marketing plans are creative and proactive, always looking for new ways to engage customers and grow your business.
At the same time, they are also realistic and measurable.
This is why it’s so important to experiment and measure as you go. Try new things and see what works. Then, double down on what does work and ditch what doesn’t.
Digital marketing is all about experimentation. So don’t be afraid to try something new!
Conclusion:
Key Takeaway: Digital marketing strategy is important for success.
A well prepared digital marketing plan can get you winning and turn your big ideas into real-world results.
A digital marketing strategy is important for success because it allows you to track your progress, see what’s working and what isn’t, and make the necessary changes to improve your outcomes.
So roll up your sleeves and get started on mapping out a framework that will help turn your digital marketing dreams into reality!
At TAD360, we are familiar with all kinds of digital marketing challenges and are happy to recommend and install the right type of solutions on your website.
We can also manage your SEO, PPC, social media and email marketing campaigns to get the most out of your target audience.
For more information, questions and arrangements please contact us on 01618505113
Thanks for reading.