29 Nov Evergreen Content: The Ultimate Guide

What is evergreen content and can this be the secret to level up your content marketing strategy? Let’s find out.

Before we dive into specifics, let me quickly introduce you to this technique you should be using across your channels. Evergreen Content.

 

What is Evergreen Content?

Does the word Evergreen ring a bell?

Think about the Christmas Tree.

As the name implies, Evergreen refers to trees that remain green throughout the seasons and their harsh environments without shedding their leaves.

Just like nature, some types of content can stay fresh and continually relevant.

Below, I’ve compiled a guide to show you how you can start creating content that is not time-sensitive and keeps getting interest long after it has been published.

You will learn the importance of Evergreen content, a few examples to get you inspired and tips on how you can make it part of your business strategy.

Do you want to learn the secret to getting tons of organic traffic a month?

To put it simply, success lies in creating marketing campaigns that transcend time and trends.

Why?

Because they have a long-term effect. Users will keep coming for more again and again. In fact, Evergreen Content is what I recommend to almost all my clients that want to grow their influence and presence online from day one.

In one sentence: Evergreen content keeps driving traffic.

It is an understatement to say that evergreen content is part of the formula to have a killer content marketing game.

Now you might be thinking “Isn’t all content online forever on the internet? It doesn’t just magically disappear”.

Incorrect.

I mean, you have a point, but let me get a bit more specific.

Evergreen content works differently because it continues to be relevant online, thus having consistent and increasing traffic. An evergreen blog post, for example, has no expiration date and its SEO is fire.

So after an extended period of time, your evergreen blog post will increase your online authority as more and more people search for keywords related to the topic of your article.

 

Evergreen Content: Not All Content Was Created Equal

Now that we’ve got the definition out of the way, let’s move on to understanding what is evergreen content and what isn’t.

 

So what really is Evergreen Content?

Evergreen content is about staying relevant. Think timelessness.

These are the most common forms of Evergreen Content:

• Listicles
• Tips
• How-to content
• Guides (like this article)

 

What isn’t?

• News articles (for obvious reasons)
• Statistics (they go out of date quickly)
• Seasonal posts
• Pop culture trends and Fashion

Take a look at that. You now know that six months from now, no one is going to look at those articles again.

 

Why Do You Need It?

Why do you want content that stands the test of time?

If your target audience doesn’t lose interest in what you say you become popular and eventually an authority in your niche. That means an exponential increase in views, shares, reach, likes, visits, you name it.

In case you’re still not convinced let me share with you a cool thing about evergreen content:

Even if you don’t publish new content regularly (I mean, you should), evergreen articles will keep driving traffic to your blog without much effort.

If you ask me that’s a pretty smart strategy to take advantage of!

Let’s put it this way…

All content you put out has a life cycle. The moment it goes out you get a time frame for your viewers to interact with it and hope for the best. You hope that they share it and more people see it over time.  However, this is often not the case and interest drops over time.

Then you have to keep putting out more content and the cycle goes on.

Evergreen content solves this problem: It helps you do less work and get regular traffic.

 

Examples of Evergreen Content

Something to keep in mind is that Evergreen Content is usually aimed at beginners. People who have a problem or burning questions that need an answer that is informative, short and sweet.

Don’t underestimate newbies.

This is a great chance to establish yourself as an authority in your given niche providing quality and unique content.

 

Types of content you can put out:

Write a blog post answering frequently asked questions your clients have. (they’ll love for it) like this article for example.

How to articles that provide industry tips like this piece about weight loss

Make industry concepts easy to understand without the technical lingo

 

Tips to Create Evergreen Content

Watch your language!

This is the one piece of advice I want to tell you before anything else.

Here are certain words that limit your content to a time frame:

Earlier this year

Last Week

Next Month

Yesterday

20XX or any other date

Cut language that shortens the lifespan of your content.

Also, don’t forget SEO.

This should always be kept in mind. A good content marketing strategy is empowered by SEO. Include keywords you’d like your site to rank on.

Narrow Topics

If your content is too broad, you will lose your readers. Broad topics are also highly competitive. Focus on simple topics that answer one question or solve a problem your target audience has.

For example, if you are writing a piece on cryptocurrency. You might decide on a title like “How to invest in cryptocurrency?”, but that might be too broad. Instead, you can try something like “Top 3 Rising Cryptocurrencies other than Bitcoin” see the difference?

 

Final Thoughts

There you have it, friends! This is all you need to understand what evergreen content is and how to start taking advantage of it within your social media content.

As you can see evergreen web content is very important for your marketing strategy. Nevertheless, don’t think that all your pieces have to be the same.

Timely pieces have their position too.

Yes, they might become old news rather quickly, but if you happen to write about them when it’s trending you might get significant amounts of traffic as well.

Make a plan, mix it up a bit and see what works best for you.