10 Oct Lupus awareness in the UK
WHAT IS LUPUS?
This short article is in support of creating awareness of Lupus in the UK. Like many of us who are unaware of this mysterious autoimmune disease. Reality hit home for us here at Think ADesign, when suddenly one of our dearest clients suffered from a life-threatening incident. Following rigorous diagnosis she was later informed it was due to been a Lupus patient.
Wow we all said, lupus? But wait, she seemed fine when we met for dinner the night before (as we regularly dine with all our clients). Little did we know that people living with this condition look normal most of the time but living with different daily challenges majority of the time.
You could almost guess our next question:
What is Lupus? It is described here from Medicinenet:
Lupus is an autoimmune disease characterised by acute and chronic inflammation
of various tissues of the body. Autoimmune diseases are illnesses that occur
when the body’s tissues are attacked by its own immune system
Here is a video explanation by LUPUS UK
Fortunately for our client, she recovered months after but she is still living with the condition and its symptoms. This is a condition that can happen to anyone, mostly women.
How do we support someone living with this serious condition?
Here is another video that helped us understand how, we hope this helps you too;
Think ADesign’s Team have pledged to do everything we can to support the awareness of lupus and hopefully raise funds to help the ongoing support to lupus patients and encourage families supporting a lupus patient; we will overcome lupus together.
It must be challenging being excited to get up and do things the following day only to wake up not able to move any muscle of the body or even worse.
Fighting Back ( Challenge)
Think ADesign have partnered with UK Together to complete numerous marketing and advertising campaigns since 2013.
In October, 2015 LUPUS UK & UK Together needed to raise awareness of #Lupus in the UK. This entails educating people about this illness, sell tickets to a charity dinner in Manchester and most importantly raise funds to support LUPUS UK.
Solution
As trusted partners, UK Together and Think ADesign carried out a 3 month campaign prior to the event.
Think ADesign carried out profound research into the history of the illness, the available treatments and how to support its victims. With this knowledge, Think ADesign put together contents, email marketing, a social media strategy, digital & print design and used other marketing channels to lead traffic to raise funds and guide prospects to the website where donations are being made.
The Results
The Charity dinner was a great success, tickets to the event sold out in the first month of the campaign. More positive feedback from UK Together indicates our efforts created awareness and also contributed to raising thousands of pounds funding to support the course.
UK Together & LUPUS UK were grateful for our services and they look forward to working with Think ADesign again every year.
We can not do it alone but with your support we can make a change together. Please donate below:
- Sources:
- http://www.medicinenet.com/systemic_lupus/article.htm
- http://www.lupusuk.org.uk/